Following the first two waves (technical toy terminology for a series of figures) of the toy line Legendary Comic Book Heroes, Marvel Toys planned to run a third wave, called the Ice Giant Series.
OH. SO WHAT WOULD HAVE HAPPENED?
Wave 3 would have featured four characters which included Conan (in Savage Sword outfit); Mean Machine from Judge Dredd; the alien Vanguard created by Gary Carlson and Erik Larsen; and Top Cow’s Aphrodite IX. A Frost Giant build-a-figure would have also been included as part of the range.
BUT WHAT DID HAPPEN?
Despite the big names included in the first two waves (Judge Dredd, Savage Dragon, The Darkness, Monkeyman) the line failed to do the business and so the third wave was cancelled.Not only did this mean no Frost Giant, but it also meant no more Legendary Heroes, as it was also the cancellation of the line.
WAS THIS SUCH A BAD THING?
For Marvel Toys it was, as the company had a long history of producing popular figures based on comic-book characters.Originally called Toybiz, the company had great success during the 80s with toys based on DC Comics characters, then in the 90s with figures based on X-Men, Spider-man and other Marvel superheroes.During the beginning of 2000 it then produced Marvel Legends, another incredibly popular line, before that line (and all other toys based on Marvel characters) moved over to Hasbro.Toybiz then switched its name to Marvel Toys even though it technically didn’t manufacture any toys based on Marvel characters and that’s when it released Legendary Comic Book Heroes which focused on non-Marvel/DC characters.With Legendary Comic Book Heroes failing to really take off it was a bit of a blow to the company that had turned transporting characters from comics to figures into an art form.However the third wave didn’t offer a great deal more to the line (Conan having already been released as part of an earlier twin-pack) and so it was perhaps for the best.
BUT WHAT IF?
If Legendary Comic Book Heroes had continued into a third wave and beyond then Marvel Toys would have overturned every stone and searched high and low to find the best characters to bring to the market place to keep it going.In all likelihood once all of those had been exhausted the company would have probably turned to characters such as Garfield, Andy Capp and Roger Mellie, the Man on the Telly, to fill out each wave.The line would have eventually become a shadow of its former self and toy collectors would have forced Judge Dredd to share shelf space with Roy of the Rovers and Billy the Fish.
Mean Machine in Legendary Comic Book Heroes wave 3?